Context is everything: New research uncovers key to consumer preferences
New research in the Journal of Consumer Research reveals that a product's attractiveness can shift depending on the other choices that are available at the time. The authors demonstrate that if consumers perceive they're choosing the best item from a set of options, they are more likely to feel good enough about choosing the product again next time..
Wed Jul 2008 02:07 (5 months, 3 weeks ago)
EurekAlert! - Breaking News
9190 articles in collection
EurekAlert! - Breaking News
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