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Advertising Industry and Apple
Highlights this month
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Set to get a revenue injection after a study of ...
Online ad study shatters myths
THE $1.6 billion online advertising industry is set to get a revenue injection after a study of its effectiveness as a brand-building tool.
Sydney Morning Herald Technology - 5 days, 9 hours ago
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See revenues continue to increase as advertisers turn to cost ...
Can online advertising survive the GFC?
Two major reports have come out recently delivering positive feedback for the online advertising market. The Internet Advertising Bureau (IAB) and Frost & Sullivan have forecast that the online advertising ...
Beyond Digital Media - 2 weeks, 6 days ago
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Denied there is any link between food advertising and childhood ...
Ad industry dismisses childhood obesity link as myth
Not sure who did the stats on this one, but the advertising industry has denied there is any link between food advertising and childhood obesity. The news.com report says that ...
Marketing Magazine - 2 months ago
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Broken the $1.5 billion barrier for the first time
Online ads break $1.5bn barrier
THE internet advertising industry has broken the $1.5 billion barrier for the first time.
News Ltd Top Stories - Technology - 3 months, 3 weeks ago
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Heading for a third year in which... To view the ...
Two interesting articles in The Oz today
Suspicion surrounds net advertising business http://www.theaustralian.news.com.au/story/0,25197,24121648-7582,00.html - "THE internet advertising industry is heading for a third year in which... To view the full story and view all our thoughts visit ...
A Blog About Digital Media - 4 months ago
4 days, 4 hours ago
Apple's east coast plans leak out
Apple Australia has confirmed it will open new stores in Melbourne, the Gold Coast and possibly Brisbane after posting recruitment adverts for each location on Seek.com.au.
Current - 1:52 p.m. Friday 28th November 2008
Current - 1:52 p.m. Friday 28th November 2008
False advertising - do we really expect ads to tell the truth?
Another Apple iPhone ad has been slammed by the advertising watchdog, but how much honesty do we really expect in advertising?
Gadgets on the Go - 10:40 a.m. Friday 28th November 2008
Gadgets on the Go - 10:40 a.m. Friday 28th November 2008
What The Banned iPhone Ad Should Really Look Like
Barence writes "To demonstrate just how misleading the latest (and now banned) iPhone television ad really is, PC Pro has recreated it using an iPhone 3G and a Wi-Fi connection ...
Slashdot - 1:50 a.m. Friday 28th November 2008
Slashdot - 1:50 a.m. Friday 28th November 2008
4 days, 21 hours ago
Could new iPhone advert bring three bans in a row for Apple?
Apple is rightly proud of how quick and easy the iPhone 3G is to use, but when does pride turn into deceit? The Advertising Standards Agency in the UK thinks...
iTWire - Latest Headlines - 9:32 p.m. Thursday 27th November 2008
iTWire - Latest Headlines - 9:32 p.m. Thursday 27th November 2008
UK Bans Apple 3G IPhone Advertisement
The U.K.'s advertising watchdog on Wednesday banned a video advertisement for Apple's 3G iPhone, saying the ad exaggerates the...
Digg / Technology - 7 a.m. Thursday 27th November 2008
Digg / Technology - 7 a.m. Thursday 27th November 2008
4 weeks ago
Beyond Seiko. Defining emotional technology.
There isn't a definition for emotional technology, despite it being used as a band name and some scant references to the term in post-modern discourse. Yet in 2007 Japanese watchmaker ...
DIFFUSION - 8:57 a.m. Tuesday 4th November 2008
DIFFUSION - 8:57 a.m. Tuesday 4th November 2008
PC vs Mac rivalry gets dirty
Talk about cheeky tactics! Website AppleInsider is reporting that Microsoft is now placing a recording booth of its ‘I’m A PC’ advertising campaign outside an Apple Store in Birmingham, England. ...
Marketing Magazine - 8:31 a.m. Tuesday 4th November 2008
Marketing Magazine - 8:31 a.m. Tuesday 4th November 2008
4 weeks, 1 day ago
Brand priming or why Reidel glasses make wine taste better.
What makes wine in a Reidel glass taste better? Is it because Reidel is called “The Wine Glass Company” and it claims its glasses make wine taste all the more ...
DIFFUSION - 9 a.m. Monday 3rd November 2008
DIFFUSION - 9 a.m. Monday 3rd November 2008
1 month ago
Microsoft places “I’m a PC” booth outside Apple store
AppleInsider is reporting that Microsoft is now placing a recording booth of its massive “I’m A PC” advertising campaign outside an Apple Store in Birmingham, England. Its source also notes ...
TECHGEEK.com.au - 9:14 a.m. Saturday 1st November 2008
TECHGEEK.com.au - 9:14 a.m. Saturday 1st November 2008
1 month ago
Apple ads blunt Microsoft's 'I'm a PC' campaign
Apple's anti-Vista response last week to its rival's "I'm a PC" marketing campaign blunted the impact of Microsoft's efforts, an Internet video metrics firm said Wednesday.
CIO Executive Computerworld Briefing - 8:41 a.m. Thursday 30th October 2008
CIO Executive Computerworld Briefing - 8:41 a.m. Thursday 30th October 2008
1 month, 1 week ago
Just a matter of perspective
{auto}maxystv.xml{/auto} Today's blog starts off with a long but really good TED clip featuring the PC guy from the Apple Ads talking about Love and the Universe. We'll come back ...
Maxys The FACE - Focus Attention Customer Engagement - 11 p.m. Friday 24th October 2008
Maxys The FACE - Focus Attention Customer Engagement - 11 p.m. Friday 24th October 2008
Big Apple icon reports flagging profits
The New York Times reported a steep drop in third-quarter profits today, the latest gloomy earnings report in an industry battered by online competition and falling print advertising revenue. The ...
The West Australian - business - 9 a.m. Friday 24th October 2008
The West Australian - business - 9 a.m. Friday 24th October 2008
1 month, 1 week ago
Apple's New Ads Ridicule Microsoft's New Ads
"Metamarketing" may not exist in Merriam-Webster's files, but for a visual definition, all one has to do is check out the latest Apple ads that are all about -- the ...
MacNewsWorld - 6:42 a.m. Wednesday 22nd October 2008
MacNewsWorld - 6:42 a.m. Wednesday 22nd October 2008
1 month, 1 week ago
Apple goes after Vista in new campaign
After Microsoft’s huge advertising campaign to support its Vista operating system Apple has gone on the offensive with a new series of adverts slating the move.
IT News - 1:31 p.m. Tuesday 21st October 2008
IT News - 1:31 p.m. Tuesday 21st October 2008
New 'Get a Mac' ads hit the jugular
Apple puts Microsoft's money where it's mouth is... let sarcasm rule!
Digg / Technology - 6:40 a.m. Tuesday 21st October 2008
Digg / Technology - 6:40 a.m. Tuesday 21st October 2008
