Advertising Industry and Bill Gates
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Highlights this month

Set to get a revenue injection after a study of ...

Online ad study shatters myths

THE $1.6 billion online advertising industry is set to get a revenue injection after a study of its effectiveness as a brand-building tool.

Sydney Morning Herald Technology - 5 days, 7 hours ago
See revenues continue to increase as advertisers turn to cost ...

Can online advertising survive the GFC?

Two major reports have come out recently delivering positive feedback for the online advertising market. The Internet Advertising Bureau (IAB) and Frost & Sullivan have forecast that the online advertising ...

Beyond Digital Media - 2 weeks, 6 days ago
Denied there is any link between food advertising and childhood ...

Ad industry dismisses childhood obesity link as myth

Not sure who did the stats on this one, but the advertising industry has denied there is any link between food advertising and childhood obesity. The news.com report says that ...

Marketing Magazine - 2 months ago
Broken the $1.5 billion barrier for the first time

Online ads break $1.5bn barrier

THE internet advertising industry has broken the $1.5 billion barrier for the first time.

News Ltd Top Stories - Technology - 3 months, 3 weeks ago
Heading for a third year in which... To view the ...

Two interesting articles in The Oz today

Suspicion surrounds net advertising business http://www.theaustralian.news.com.au/story/0,25197,24121648-7582,00.html - "THE internet advertising industry is heading for a third year in which... To view the full story and view all our thoughts visit ...

A Blog About Digital Media - 4 months ago

2 months, 2 weeks ago Opinion: Normal viewing resumed

Bill Gates’ career as an advertising actor has been quite short. After just two episodes he and Jerry Seinfeld have been canned from their roles as chief TV spruikers for ...
CRN Australia - 3:36 p.m. Friday 19th September 2008

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Seinfeld ads end as MS to reclaim 'I'm a PC' slur from Apple

The long, oft-baffling "teaser" ads" by Microsoft featuring Jerry Seinfeld and Bill Gates that kicked off two weeks ago are abruptly ending, the company said late Wednesday, as part two ...
Computerworld eBusiness InDepth - 8:25 a.m. Friday 19th September 2008

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Microsoft cancels Seinfeld ads

Microsoft is cancelling its much-hyped Jerry Seinfeld/Bill Gates advertising campaign. But there's a new "life without walls" ad on the way..
PC Authority - 8:20 a.m. Friday 19th September 2008

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2 months, 2 weeks ago Breaking: Microsoft to Announce Jerry Seinfeld Ads Canceled

Remember those awful Microsoft ads with Jerry Seinfeld and Bill Gates? Well, now you can forget them. Microsoft flacks are desperately dialing reporters to spin them about "phase two" of ...
Digg / Technology - 10 p.m. Thursday 18th September 2008

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Microsoft ditches Seinfeld, redefine “I’m a PC”

After three ads, Microsoft has ditched its commercials that featured Bill Gates and Jerry Seinfeld, but will refocus its efforts to ‘redefine’ the popular “I’m a PC” line on the ...
TECHGEEK.com.au - 6:29 p.m. Thursday 18th September 2008

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2 months, 2 weeks ago Gates, Seinfeld ads to save Vista’s face

In an effort to change people’s view of the Windows Vista operating system, software giant Microsoft has invested $300 million in a series of ads starring comedian Jerry Seinfeld and ...
Marketing Magazine - 1:46 p.m. Monday 15th September 2008

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2 months, 2 weeks ago Seinfeld/Gates odd couple ads continue

Microsoft has started showing the second in its series of Jerry Seinfeld/Bill Gates advertisements aimed at boosting interest in the Windows platform.
CRN Australia - 8:14 a.m. Saturday 13th September 2008

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2 months, 2 weeks ago Do you love or hate Microsoft's Seinfeld ads?

Microsoft has released its second commercial starring Bill Gates and Jerry Seinfeld. Have you seen it yet?
ZDNet.com.au Blogs - 5:37 p.m. Friday 12th September 2008

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2 months, 3 weeks ago $300m Microsoft Ads

Seinfeld and Bill Gates in Microsoft's $300m advertising campaign to "combat" Apple, and "reconnect" with the common person. Bill even does a "Robot Dance"....frrrrreaky. That budget I hope is 90% ...
Stuart Sheridan Digital Marketing Blog - 3:40 p.m. Tuesday 9th September 2008

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2 months, 3 weeks ago Backlash against Seinfeld ad proves it's working, claims Microsoft

VIDEO: Microsoft says debate over its $370 million advertising campaign featuring Jerry Seinfeld and company founder Bill Gates signals its success.
livenews / Entertainment - 2:19 p.m. Monday 8th September 2008

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2 months, 3 weeks ago Seinfeld, Gates make Microsoft ad debut

Microsoft's first spot in its $US300 million ($A370.14 million) advertising campaign to revamp its stodgy image features comedian Jerry Seinfeld and company founder Bill Gates in a quirky attempt to ...
livenews / Entertainment - 11:45 a.m. Saturday 6th September 2008

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Seinfeld, Gates make Microsoft ad debut (AAP)

Microsoft's $US300 million ($A370.14 million) advertising campaign features comedian Jerry Seinfeld and Bill Gates trying to buy shoes at a discount store.
Yahoo!7 News - Entertainment - 6:45 a.m. Saturday 6th September 2008

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Seinfeld-Windows TV Ad Anything But 'Delicious'

CWmike writes "Microsoft's $300-million ad campaign for Windows starring comedian Jerry Seinfeld launched Thursday with a long TV commercial almost entirely devoid of any talk of Windows, Microsoft or anything, ...
Slashdot - 6:07 a.m. Saturday 6th September 2008

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2 months, 4 weeks ago Old dogs new tricks

You have the biggest software company in the world. You’re riding the wave of the most important communication revolution, since Gutenberg pinched movable type from the Chinese. Where do you ...
AdNotes - 6:03 p.m. Thursday 4th September 2008

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3 months ago Seinfeld, Gates make Microsoft ad debut

Microsoft's $US300 million ($A370.14 million) advertising campaign features comedian Jerry Seinfeld and Bill Gates trying to buy shoes at a discount store.
SBS - 6:58 a.m. Wednesday 3rd September 2008

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