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Advertising Industry and Google
Highlights this month
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Set to get a revenue injection after a study of ...
Online ad study shatters myths
THE $1.6 billion online advertising industry is set to get a revenue injection after a study of its effectiveness as a brand-building tool.
Sydney Morning Herald Technology - 5 days, 8 hours ago
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See revenues continue to increase as advertisers turn to cost ...
Can online advertising survive the GFC?
Two major reports have come out recently delivering positive feedback for the online advertising market. The Internet Advertising Bureau (IAB) and Frost & Sullivan have forecast that the online advertising ...
Beyond Digital Media - 2 weeks, 6 days ago
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Denied there is any link between food advertising and childhood ...
Ad industry dismisses childhood obesity link as myth
Not sure who did the stats on this one, but the advertising industry has denied there is any link between food advertising and childhood obesity. The news.com report says that ...
Marketing Magazine - 2 months ago
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Broken the $1.5 billion barrier for the first time
Online ads break $1.5bn barrier
THE internet advertising industry has broken the $1.5 billion barrier for the first time.
News Ltd Top Stories - Technology - 3 months, 3 weeks ago
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Heading for a third year in which... To view the ...
Two interesting articles in The Oz today
Suspicion surrounds net advertising business http://www.theaustralian.news.com.au/story/0,25197,24121648-7582,00.html - "THE internet advertising industry is heading for a third year in which... To view the full story and view all our thoughts visit ...
A Blog About Digital Media - 4 months ago
3 hours, 59 minutes ago
Google successful expansion into mobile a given: report
Google is set to expand into the mobile market place in a big way and mobile search will a key growth driver for the Internet search and advertising market leader...
iTWire - Latest Headlines - 2:05 p.m. Tuesday 2nd December 2008
iTWire - Latest Headlines - 2:05 p.m. Tuesday 2nd December 2008
22 hours, 15 minutes ago
Yahoo and Virgin agree to British mobile search deal
Yahoo is hoping to steal a lead on rival Google in the nascent mobile search and advertising markets, having lost the battle for dominance in the desktop computer search market, ...
Digg / Technology - 7:50 p.m. Monday 1st December 2008
Digg / Technology - 7:50 p.m. Monday 1st December 2008
3 days, 19 hours ago
Terrorism: Pursue a certificate in Terrorism 100% online. Enrol today.
These may be the most offensive Google Ads ever seen. Spotted in two separate incidents next to stories about the Mumbai attacks on the site IBN Live, they’re a typical ...
Amnesia Blog - 10:29 p.m. Friday 28th November 2008
Amnesia Blog - 10:29 p.m. Friday 28th November 2008
What The Banned iPhone Ad Should Really Look Like
Barence writes "To demonstrate just how misleading the latest (and now banned) iPhone television ad really is, PC Pro has recreated it using an iPhone 3G and a Wi-Fi connection ...
Slashdot - 1:50 a.m. Friday 28th November 2008
Slashdot - 1:50 a.m. Friday 28th November 2008
5 days, 21 hours ago
Online Advertising: Fact and Figures
Sydney. Matt Bruce from Nielsen Online is the next speaker at the Australasian Media & Broadcasting Congress ; his focus is also on online advertising. There is continuing growth in ...
Snurb - 8:47 p.m. Wednesday 26th November 2008
Snurb - 8:47 p.m. Wednesday 26th November 2008
Building Bridges through Mobile Marketing
Sydney. Rachel de Sain is the next speaker at the Australasian Media & Broadcasting Congress ; she is Strategy and Commercial Manager for Mobile at Sensis. Her focus is on ...
Snurb - 11:20 a.m. Wednesday 26th November 2008
Snurb - 11:20 a.m. Wednesday 26th November 2008
Google aims for TV Ads
Google has been in the news for a number of reasons lately – AdWords updates, potential takeovers, stoushes with Yahoo – but it seems one of the company’s initiatives most ...
Marketing Magazine - 10:23 a.m. Wednesday 26th November 2008
Marketing Magazine - 10:23 a.m. Wednesday 26th November 2008
1 week, 2 days ago
Google to Track TV Viewers More Closely
GalacticNoob writes "According to this post, Google is about to launch a TV advertising program that will let advertisers target audiences based on demographics including their household income. A satellite ...
Slashdot - 9:13 a.m. Sunday 23rd November 2008
Slashdot - 9:13 a.m. Sunday 23rd November 2008
1 week, 3 days ago
Even Google scales back on holiday fun (Reuters)
SAN FRANCISCO (Reuters) - Internet search giant Google Inc is known for hosting the most extravagant holiday parties in Silicon Valley, often drawing crowds of over 10,000 and prompting some ...
Yahoo!7 - Technology - 10:02 a.m. Saturday 22nd November 2008
Yahoo!7 - Technology - 10:02 a.m. Saturday 22nd November 2008
1 week, 4 days ago
Google Terminates Lively
FornaxChemica writes "In a surprise move, Google announced today, both on-site and in its blog, that it will permanently shut down its 3D virtual world, Lively, by the end of ...
Slashdot - 12:33 a.m. Friday 21st November 2008
Slashdot - 12:33 a.m. Friday 21st November 2008
1 week, 4 days ago
Google Unveils a New Search-Based Keyword Tool
Keywords are the backbone of search marketing, be that SEO or PPC advertising. This new tool by Google is particularly useful for search advertisers in their quest to find the ...
James Bull | Perth Web Industry News Digest - 9:27 p.m. Thursday 20th November 2008
James Bull | Perth Web Industry News Digest - 9:27 p.m. Thursday 20th November 2008
2 weeks ago
Google Lively bites the dust
After less than five months, Google have pulled the plug on Lively. In a fairly terse statement, no substantive reason is given for the axing beyond wanting to concentrate on ...
Metaverse Journal - 9:34 p.m. Monday 17th November 2008
Metaverse Journal - 9:34 p.m. Monday 17th November 2008
Death of Print 2: Sensis and the final days of the phone book.
When did you last use the print edition of a phone directory? In Australia the first directory was on a single sheet and listed just 44 numbers, now more than ...
DIFFUSION - 2:52 p.m. Monday 17th November 2008
DIFFUSION - 2:52 p.m. Monday 17th November 2008
2 weeks, 3 days ago
Why is Google Running Ads for Known Malware Sites?
While researching an antivirus article here at Maximum PC, we noticed something very curious: a Google AdWords link called “Antivirus xp 2008,” which led to the url “antivirus-world-2009.com.” (Don't go ...
Digg / Technology - 2:30 a.m. Saturday 15th November 2008
Digg / Technology - 2:30 a.m. Saturday 15th November 2008
2 weeks, 3 days ago
Google Text Ads For Known Malware Sites
notthatwillsmith writes "We all know that Google purges known 'attack sites' — sites that deliver viruses, spyware, or other malware to visitors — from its index of searchable sites, but ...
Slashdot - 11:54 p.m. Friday 14th November 2008
Slashdot - 11:54 p.m. Friday 14th November 2008
