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Advertising Industry and Microsoft
Highlights this month
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Set to get a revenue injection after a study of ...
Online ad study shatters myths
THE $1.6 billion online advertising industry is set to get a revenue injection after a study of its effectiveness as a brand-building tool.
Sydney Morning Herald Technology - 5 days, 6 hours ago
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See revenues continue to increase as advertisers turn to cost ...
Can online advertising survive the GFC?
Two major reports have come out recently delivering positive feedback for the online advertising market. The Internet Advertising Bureau (IAB) and Frost & Sullivan have forecast that the online advertising ...
Beyond Digital Media - 2 weeks, 6 days ago
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Denied there is any link between food advertising and childhood ...
Ad industry dismisses childhood obesity link as myth
Not sure who did the stats on this one, but the advertising industry has denied there is any link between food advertising and childhood obesity. The news.com report says that ...
Marketing Magazine - 2 months ago
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Broken the $1.5 billion barrier for the first time
Online ads break $1.5bn barrier
THE internet advertising industry has broken the $1.5 billion barrier for the first time.
News Ltd Top Stories - Technology - 3 months, 3 weeks ago
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Heading for a third year in which... To view the ...
Two interesting articles in The Oz today
Suspicion surrounds net advertising business http://www.theaustralian.news.com.au/story/0,25197,24121648-7582,00.html - "THE internet advertising industry is heading for a third year in which... To view the full story and view all our thoughts visit ...
A Blog About Digital Media - 4 months ago
1 week, 1 day ago
Recession proof Microsoft with Hyper-V based virtualisation
In the grip of reduced consumer spending, decreased advertising and a general slowdown of trade, Microsoft, Citrix, VMware, Oracle, Sun and other major commercial software vendors – even Red Hat ...
iTWire - Latest Headlines - 8:34 a.m. Monday 24th November 2008
iTWire - Latest Headlines - 8:34 a.m. Monday 24th November 2008
1 week, 4 days ago
On second thought, Microsoft's 'I'm a PC' ads are still bad
Some marketing genius decided it would be a splendid idea to plaster the subway station I arrive at in the morning with posters promoting Microsoft's "I'm a PC" campaign. So ...
Digg / Technology - 8 a.m. Friday 21st November 2008
Digg / Technology - 8 a.m. Friday 21st November 2008
2 weeks, 1 day ago
Death of Print 2: Sensis and the final days of the phone book.
When did you last use the print edition of a phone directory? In Australia the first directory was on a single sheet and listed just 44 numbers, now more than ...
DIFFUSION - 2:52 p.m. Monday 17th November 2008
DIFFUSION - 2:52 p.m. Monday 17th November 2008
2 weeks, 4 days ago
AdNews 40 Under Forty! Bloggers FTW!
I was just announced in the AdNews 40 Under Forty – ‘The rising stars in Australians Advertising, Media and Marketing. This came as a complete surprise! I think it may ...
Adspace-Pioneers - 2:48 p.m. Friday 14th November 2008
Adspace-Pioneers - 2:48 p.m. Friday 14th November 2008
3 weeks, 2 days ago
Yahoo Interested In a Microsoft Buyout, But Microsoft Isn't
Linux Blog writes "The Google-Yahoo advertising deal has been rejected by the Department of Justice, and Google has pulled the plug on a search-ad partnership with Yahoo that would have ...
Slashdot - 12:12 a.m. Sunday 9th November 2008
Slashdot - 12:12 a.m. Sunday 9th November 2008
3 weeks, 4 days ago
Yahoo CEO to Microsoft: Make us another offer
Now that a pivotal advertising partnership with Google is off the table, Yahoo CEO Jerry Yang is ready return to the bargaining table with Microsoft if the world's largest software ...
Digg / Technology - 6:20 a.m. Friday 7th November 2008
Digg / Technology - 6:20 a.m. Friday 7th November 2008
3 weeks, 5 days ago
Yahoo! Desperately Seeking Acquisition Offer from Microsoft
The ink is barely dry on announcements that the Google Yahoo! Advertising deal is over, when Yahoo!'s head Yang rekindles Microsoft acquisition talk. For those of you who haven't heard, ...
James Bull | Perth Web Industry News Digest - 3:28 p.m. Thursday 6th November 2008
James Bull | Perth Web Industry News Digest - 3:28 p.m. Thursday 6th November 2008
Yahoo ready to return to table with Microsoft
Now that a pivotal advertising partnership with Google is off the table, Yahoo chief executive Jerry Yang is ready to return to the bargaining table with Microsoft if the world's ...
The West Australian IT - 2:15 a.m. Thursday 6th November 2008
The West Australian IT - 2:15 a.m. Thursday 6th November 2008
4 weeks ago
PC vs Mac rivalry gets dirty
Talk about cheeky tactics! Website AppleInsider is reporting that Microsoft is now placing a recording booth of its ‘I’m A PC’ advertising campaign outside an Apple Store in Birmingham, England. ...
Marketing Magazine - 8:31 a.m. Tuesday 4th November 2008
Marketing Magazine - 8:31 a.m. Tuesday 4th November 2008
1 month ago
Google May Scrap Yahoo Deal
JagsLive points out a Reuters story which suggests that Google may walk away from its deal with Yahoo instead of accepting possible antitrust limitations from the government. The ongoing investigation ...
Slashdot - 11:17 p.m. Saturday 1st November 2008
Slashdot - 11:17 p.m. Saturday 1st November 2008
Microsoft Updates AdCenter - New Features and Campaign Management Improvements.
Last weekend, Microsoft launched the Fall upgrade to the AdCenter advertising platform. According to Carolyn Miller in the release post, "we upgraded the adCenter interface and added new features to...
James Bull | Perth Web Industry News Digest - 4:22 p.m. Saturday 1st November 2008
James Bull | Perth Web Industry News Digest - 4:22 p.m. Saturday 1st November 2008
Microsoft places “I’m a PC” booth outside Apple store
AppleInsider is reporting that Microsoft is now placing a recording booth of its massive “I’m A PC” advertising campaign outside an Apple Store in Birmingham, England. Its source also notes ...
TECHGEEK.com.au - 9:14 a.m. Saturday 1st November 2008
TECHGEEK.com.au - 9:14 a.m. Saturday 1st November 2008
1 month ago
Apple ads blunt Microsoft's 'I'm a PC' campaign
Apple's anti-Vista response last week to its rival's "I'm a PC" marketing campaign blunted the impact of Microsoft's efforts, an Internet video metrics firm said Wednesday.
CIO Executive Computerworld Briefing - 8:41 a.m. Thursday 30th October 2008
CIO Executive Computerworld Briefing - 8:41 a.m. Thursday 30th October 2008
1 month, 1 week ago
Gaming ads enter the political arena
In another sign of the growing importance of the gaming world to advertisers, the Obama '08 campaign has purchased adspace in online video games, Marketing reports. The ads, which will ...
Management Blog - 10:11 a.m. Wednesday 22nd October 2008
Management Blog - 10:11 a.m. Wednesday 22nd October 2008
Apple's New Ads Ridicule Microsoft's New Ads
"Metamarketing" may not exist in Merriam-Webster's files, but for a visual definition, all one has to do is check out the latest Apple ads that are all about -- the ...
MacNewsWorld - 6:42 a.m. Wednesday 22nd October 2008
MacNewsWorld - 6:42 a.m. Wednesday 22nd October 2008
