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Advertising Industry and Telstra
Highlights this month
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Set to get a revenue injection after a study of ...
Online ad study shatters myths
THE $1.6 billion online advertising industry is set to get a revenue injection after a study of its effectiveness as a brand-building tool.
Sydney Morning Herald Technology - 5 days, 9 hours ago
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See revenues continue to increase as advertisers turn to cost ...
Can online advertising survive the GFC?
Two major reports have come out recently delivering positive feedback for the online advertising market. The Internet Advertising Bureau (IAB) and Frost & Sullivan have forecast that the online advertising ...
Beyond Digital Media - 2 weeks, 6 days ago
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Denied there is any link between food advertising and childhood ...
Ad industry dismisses childhood obesity link as myth
Not sure who did the stats on this one, but the advertising industry has denied there is any link between food advertising and childhood obesity. The news.com report says that ...
Marketing Magazine - 2 months ago
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Broken the $1.5 billion barrier for the first time
Online ads break $1.5bn barrier
THE internet advertising industry has broken the $1.5 billion barrier for the first time.
News Ltd Top Stories - Technology - 3 months, 3 weeks ago
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Heading for a third year in which... To view the ...
Two interesting articles in The Oz today
Suspicion surrounds net advertising business http://www.theaustralian.news.com.au/story/0,25197,24121648-7582,00.html - "THE internet advertising industry is heading for a third year in which... To view the full story and view all our thoughts visit ...
A Blog About Digital Media - 4 months ago
1 week ago
Telstra spreads coverage
Telstra compares its 3G coverage against their competitors in this latest string of newspaper ads.
Newspaper Works - 9:52 a.m. Tuesday 25th November 2008
Newspaper Works - 9:52 a.m. Tuesday 25th November 2008
1 week, 1 day ago
Rudd's report card
Thank you for taking the time to discuss Kevin's performance over the last year. It shouldn't take long. I know you're busy with job and family in hectic times and ...
ABC Unleashed - 11 p.m. Sunday 23rd November 2008
ABC Unleashed - 11 p.m. Sunday 23rd November 2008
1 week, 2 days ago
Telstra warns consumers: beware mobile networks
Telstra launched a new advertising campaign highlighting how some consumers suffer when they use inferior competitor mobile networks which have fewer transmission towers, deliver slower speeds and operate using less ...
nowwearetalking - news and features - 6:52 p.m. Saturday 22nd November 2008
nowwearetalking - news and features - 6:52 p.m. Saturday 22nd November 2008
1 week, 3 days ago
Telstra launches ad campaign for Next G
Telstra has launched a new advertising campaign in print, TV, outdoor advertising, and online for its Next G network. In the campaign the telecommunications provider 'warns' consumers to be aware ...
Telecompaper - 7:38 p.m. Friday 21st November 2008
Telecompaper - 7:38 p.m. Friday 21st November 2008
Telstra launches Next G advertising blitz
by Alex Zaharov-Reutt Starting November 22, Telstra will launch an advertising blitz promoting its 3.5G “Next G” network’s superiority in speed, range and services over the 3.5G networks of its ...
ITWire - 5:15 p.m. Friday 21st November 2008
ITWire - 5:15 p.m. Friday 21st November 2008
1 week, 6 days ago
Telstra beats region's best to win Asia Mobile Award
Media Release - Telstra's leadership as a world-class media communications company was recognised last night after it beat fierce competition to secure the Best Mobile Advertising Service award at the ...
Telstra - 2 p.m. Wednesday 19th November 2008
Telstra - 2 p.m. Wednesday 19th November 2008
2 weeks, 1 day ago
Death of Print 2: Sensis and the final days of the phone book.
When did you last use the print edition of a phone directory? In Australia the first directory was on a single sheet and listed just 44 numbers, now more than ...
DIFFUSION - 2:52 p.m. Monday 17th November 2008
DIFFUSION - 2:52 p.m. Monday 17th November 2008
Mobile QR Codes to make waves
Sony recently ran a major promotion created by ad agency Euro RSCG to support the release of the latest James Bond film Quantum of Solace using the Telstra platform to ...
Topix - 9:38 a.m. Monday 17th November 2008
Topix - 9:38 a.m. Monday 17th November 2008
3 weeks, 3 days ago
AUSTRALIA: Telstra to stick to its knitting
Telstra looks to raise revenues by increasing online transactions on its websites, selling network access, and online and mobile advertising
AsiaMedia - 5:49 p.m. Saturday 8th November 2008
AsiaMedia - 5:49 p.m. Saturday 8th November 2008
1 month ago
PDM wins Gold at the Prestigious Popai Awards
Australia’s leading provider of Out-Of-Home Digital media, PDM, is celebrating after scooping a prestigious gold award as well as silver and two bronze at the 2008 POPAI (Point Of Purchase ...
mediabiznet - 2:16 p.m. Monday 27th October 2008
mediabiznet - 2:16 p.m. Monday 27th October 2008
1 month, 1 week ago
Telstra wants public to fund ads
Streem - technology
- 1:20 p.m. Monday 20th October 2008
Last Week's Best Posts
Kick off your Lifehacker Monday by making sure you didn't miss any of the biggest posts from last week: Finding The Best 3G Mobile Broadband Deal "Mobile broadband services -- ...
lifehacker - 7:54 a.m. Monday 20th October 2008
lifehacker - 7:54 a.m. Monday 20th October 2008
1 month, 1 week ago
Publicis Mojo May Move to Twenty8 Freshwater
Having snared a lucrative digital media contract with Telstra, advertising agency Publicis Mojo is believed to be looking for new offices.
Realestate Source - 8:52 p.m. Sunday 19th October 2008
Realestate Source - 8:52 p.m. Sunday 19th October 2008
1 month, 2 weeks ago
Telstra gets into the outdoor video advertising business, again
Telstra has expanded a long - running relationship with digital signage company, Prime Digital Media ( PDM ), to take on the expanding market for outdoor video advertising screens, so ...
ITWire - 9:59 a.m. Tuesday 14th October 2008
ITWire - 9:59 a.m. Tuesday 14th October 2008
1 month, 3 weeks ago
ACMA: Ten’s ARIA awards advertising was subliminal
The Australian Communications and Media Authority (ACMA) has found that Network Ten breached the commercial television industry’s Code of Practice during its coverage of the 2007 ARIA Music Awards last ...
The Spy Report - 8:56 p.m. Wednesday 8th October 2008
The Spy Report - 8:56 p.m. Wednesday 8th October 2008
