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Highlights this month
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Set to get a revenue injection after a study of ...
Online ad study shatters myths
THE $1.6 billion online advertising industry is set to get a revenue injection after a study of its effectiveness as a brand-building tool.
Sydney Morning Herald Technology - 5 days, 8 hours ago
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See revenues continue to increase as advertisers turn to cost ...
Can online advertising survive the GFC?
Two major reports have come out recently delivering positive feedback for the online advertising market. The Internet Advertising Bureau (IAB) and Frost & Sullivan have forecast that the online advertising ...
Beyond Digital Media - 2 weeks, 6 days ago
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Denied there is any link between food advertising and childhood ...
Ad industry dismisses childhood obesity link as myth
Not sure who did the stats on this one, but the advertising industry has denied there is any link between food advertising and childhood obesity. The news.com report says that ...
Marketing Magazine - 2 months ago
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Broken the $1.5 billion barrier for the first time
Online ads break $1.5bn barrier
THE internet advertising industry has broken the $1.5 billion barrier for the first time.
News Ltd Top Stories - Technology - 3 months, 3 weeks ago
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Heading for a third year in which... To view the ...
Two interesting articles in The Oz today
Suspicion surrounds net advertising business http://www.theaustralian.news.com.au/story/0,25197,24121648-7582,00.html - "THE internet advertising industry is heading for a third year in which... To view the full story and view all our thoughts visit ...
A Blog About Digital Media - 4 months ago
1 hour, 9 minutes ago
TAC gets into gaming
In-game advertising has now begun in Australia with Sensis’ digital media business, MediaSmart, sealing a major deal with Victoria’s Transport Accident Commission (TAC) to make targeted advertising available within PlayStation ...
Marketing Magazine - 5:03 p.m. Tuesday 2nd December 2008
Marketing Magazine - 5:03 p.m. Tuesday 2nd December 2008
PayPal acused of cashing in on a legend
Family of Aboriginal inventor pictured on the $50 note call on PayPal to remove its "disrespectful" ads that deface their grand-uncle's image.
Sydney Morning Herald Technology - 3:07 p.m. Tuesday 2nd December 2008
Sydney Morning Herald Technology - 3:07 p.m. Tuesday 2nd December 2008
Take note PayPal, cashing in on a legend is 'degrading'
Family of Aboriginal inventor pictured on the $50 note have call on PayPal to pull down its "disrespectful" ads that deface their grand-uncle's image.
The Age Technology Headlines - 3:07 p.m. Tuesday 2nd December 2008
The Age Technology Headlines - 3:07 p.m. Tuesday 2nd December 2008
Search still strong player in digital marketing
Australian search advertising reached a total value of AUD$869.7 million during the 2008 calendar year making it the fastest growing segment in the local digital media advertising industry. Keyword sponsorships ...
Marketing Magazine - 2:35 p.m. Tuesday 2nd December 2008
Marketing Magazine - 2:35 p.m. Tuesday 2nd December 2008
Sticky Tickets Organises Tickets For Your Big Function
Organising a Christmas party that's big enough to need formal tickets and don't want to just throw the whole thing on Facebook? Sticky Tickets lets you set up an event ...
lifehacker - 2:13 p.m. Tuesday 2nd December 2008
lifehacker - 2:13 p.m. Tuesday 2nd December 2008
Google successful expansion into mobile a given: report
Google is set to expand into the mobile market place in a big way and mobile search will a key growth driver for the Internet search and advertising market leader...
iTWire - Latest Headlines - 2:05 p.m. Tuesday 2nd December 2008
iTWire - Latest Headlines - 2:05 p.m. Tuesday 2nd December 2008
No banking on ads in troubled economy (Reuters)
NEW YORK (Hollywood Reporter) - The financial crisis is taking its toll on the advertising industry.
Yahoo!7 News - Entertainment - 1:27 p.m. Tuesday 2nd December 2008
Yahoo!7 News - Entertainment - 1:27 p.m. Tuesday 2nd December 2008
Non Rip-Off Content Finally Heading For Mobile Phones
A couple of items in a list of Top 10 telecoms industry trends published this week by consultant Telsyte struck me as interesting: Year of mobile content" fuelled by next-generation ...
lifehacker - 12:51 p.m. Tuesday 2nd December 2008
lifehacker - 12:51 p.m. Tuesday 2nd December 2008
News Digital Media focus on the target: advertisers
Ed Smith, the chief commercial officer of News Digital Media, recenly announced the launch of two new advertising targeting initiatives, Audience and Contextual Targeting, created to help advertisers connect better ...
Marketing Magazine - 12:47 p.m. Tuesday 2nd December 2008
Marketing Magazine - 12:47 p.m. Tuesday 2nd December 2008
News Corp's MySpace CEO cautiously optimistic on 2009
By Thomson Reuters MySpace, the online social network owned by News Corp, can grow advertising revenue in 2009, its chief executive told Reuters on Monday, even as the economic crisis ...
News Blaze - 12:32 p.m. Tuesday 2nd December 2008
News Blaze - 12:32 p.m. Tuesday 2nd December 2008
2009 Media Kit Available
We’ve just finished producing the 2009 Media Kit for Gourmet Ads and is essential for those media planning and buying media. In the past 6 months we’ve grown rapidly with ...
Gourmet Ads - 12:14 p.m. Tuesday 2nd December 2008
Gourmet Ads - 12:14 p.m. Tuesday 2nd December 2008
The barter the better
Barter advertising, once considered the marketing method of last resort, is experiencing a second coming in today's tough times. 2 Dec 2008 1:06 PM
Business Spectator advertising & marketing - 12:06 p.m. Tuesday 2nd December 2008
Business Spectator advertising & marketing - 12:06 p.m. Tuesday 2nd December 2008
MySpace CEO cautiously optimistic on 2009
By Robert MacMillan and Yinka Adegoke NEW YORK (Reuters) - MySpace, the online social network owned by News Corp (NWSa.N: Quote, Profile, Research, Stock Buzz), can grow advertising revenue in ...
Reuters - 10:17 a.m. Tuesday 2nd December 2008
Reuters - 10:17 a.m. Tuesday 2nd December 2008
Federal Court slams another case of misleading advertising
Smart Company
- 10 a.m. Tuesday 2nd December 2008
Facebook Connect and what it means for Marketers
You have got to check out this presentation. Good use of 2 minutes! What's The Social Graph Got To Do With It? View SlideShare presentation or Upload your own. (tags: ...
Adspace-Pioneers - 8:44 a.m. Tuesday 2nd December 2008
Adspace-Pioneers - 8:44 a.m. Tuesday 2nd December 2008
