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23 minutes ago Not just another coupon website: MoneySaver.com.au
A new online shopping community capitalising on the demand for internet discounts recently launched. MoneySaver, a free, home-delivered special offer catalogue is expanding into the online sector with its new ...
Marketing Magazine - 9:21 a.m. Tuesday 2nd December 2008
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Wind taken out of Atheists’ sails
Who says atheists don’t have a sense of humour? The Atheist Foundation has been organising an awareness campaign, with humorous slogans such as ‘Atheism – because there is no credible ...
Marketing Magazine - 9:21 a.m. Tuesday 2nd December 2008
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Who’s who in the Zoo: Tham new Ogilvy and Mather Worldwide creative director
Khai Meng Tham has been named as the worldwide creative director and chairman of Ogilvy and Mather (O&M) Worldwide. Tham, a Singaporean, has held the co-chairman and regional executive creative ...
Marketing Magazine - 9:21 a.m. Tuesday 2nd December 2008
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4 days, 16 hours ago Dr Pepper stops to steal the roses
Popular US softdrink vendor, Dr Pepper, has landed itself in trouble over a publicity stunt in which it offered to give every American a free soft drink if Guns N’ ...
Marketing Magazine - 5:05 p.m. Thursday 27th November 2008
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5 days, 17 hours ago Over the hump...
What would the chances be of escaping a pod of killer whales? Well this little chap copes surprisingly well. To top it off the penguin and crew cruise off into ...
Marketing Magazine - 4:36 p.m. Wednesday 26th November 2008
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Online advertising delivers FMCG brand building
Research conducted with Kelloggs confirms medium’s ability to drive strong branding campaigns for marketers Online advertising contributes to brand building according to research recently released by Nielsen Online and IAB ...
Marketing Magazine - 3:43 p.m. Wednesday 26th November 2008
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Weekly Podcast: The final days of the phone book
Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital. In this week's show: Interview: David Campbell chats to Stephen ...
Marketing Magazine - 2:59 p.m. Wednesday 26th November 2008
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Rupert says journalists forsaking their own
There are predictions of rough times ahead for the publishing industry, but it seems Rupert Murdoch believes the profession may still have a bright future, if it can get rid ...
Marketing Magazine - 2:12 p.m. Wednesday 26th November 2008
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Twitter says no to Facebook’s offer of ‘a good time’
Despite floating a very attractive offer, Facebook’s bid to acquire Twitter in exchange for $500m worth of stock failed after the two companies failed to agree on the stock’s value. ...
Marketing Magazine - 10:54 a.m. Wednesday 26th November 2008
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Google aims for TV Ads
Google has been in the news for a number of reasons lately – AdWords updates, potential takeovers, stoushes with Yahoo – but it seems one of the company’s initiatives most ...
Marketing Magazine - 10:23 a.m. Wednesday 26th November 2008
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6 days, 19 hours ago 'Find the game you were meant to play' - IGN.com's first creative campaign
IGN.com recenty announced that George Patterson Y&R have developed the first Australian IGN.com creative campaign. Launching on November 21st, the campaign will initially run online before a roll-out of print ...
Marketing Magazine - 2:03 p.m. Tuesday 25th November 2008
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2008 Retail Marketing Survival Guide comes to town
Whether you’re selling butter or BMWs, retail marketing is a tough field to play. Keen to help readers conquer the marketing challenges of this highly competitive space, the team at ...
Marketing Magazine - 1:05 p.m. Tuesday 25th November 2008
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Growth in emerging media ads
In further evidence that online video game ads, blogs and text messages are gaining influence with electronics consumers, especially in that all-important 18 to 34-year-old demographic, a study by the ...
Marketing Magazine - 11:16 a.m. Tuesday 25th November 2008
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Networks unite for Freeview
An on air marketing announcement of the Freeview platform will take place tonight – the first time in Australian television history Seven, Nine, TEN, ABC and SBS have joined for ...
Marketing Magazine - 10:15 a.m. Tuesday 25th November 2008
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Results of 2008 AFA Salary Survey verifies industry trends
The 2008 salary survey of Australian advertising agencies has confirmed the recent fierce competition for skilled staff and the turnover of staff in the industry. This year’s Advertising Federation of ...
Marketing Magazine - 2:50 a.m. Tuesday 25th November 2008
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