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Trevor Cook - Corporate Engagement Trevor Cook - Corporate Engagement
332 articles
4 hours, 50 minutes ago Bad media releases result from bad policy
Me on ABC Unleashed: “Media releases are not great literature, they are utilitarian documents that serve their purpose when they are well-done. But an examination of what they say, and ...
Trevor Cook - Corporate Engagement - 5:30 a.m. Tuesday 2nd December 2008
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14 hours, 8 minutes ago Will you be swayed by the whopper virgins?
Duncan Riley has pointed me in the direction of the latest travesty from the bizarre land of advertising and public relations. This gives new meaning to the idea of American ...
Trevor Cook - Corporate Engagement - 8:12 p.m. Monday 1st December 2008
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2 days, 17 hours ago Sept 11 infidelity leads to divorce
see more pwn and owned pictures
Trevor Cook - Corporate Engagement - 4:50 p.m. Saturday 29th November 2008
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The world is no longer safe for political junketeers
This is a sensational story. I can’t wait to see some Australian bar staff doing this. Now, what if, the bar guy at Iguana’s had been a blogger? There’s a ...
Trevor Cook - Corporate Engagement - 10:49 a.m. Saturday 29th November 2008
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Balance required in media coverage of global warming
Global warming is not just a big scientific, environment, economic, political and human story, it is also an interesting case study of what the media reports and doesn’t report. On ...
Trevor Cook - Corporate Engagement - 9:56 a.m. Saturday 29th November 2008
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“Crapping my daks”
A great aussie expression and a weird but wonderful story: A costly workplace blunder has turned into a brush with fame for a Brendale painter. When Clayton Coughlan of Wet ...
Trevor Cook - Corporate Engagement - 7:47 a.m. Saturday 29th November 2008
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More on Twitter and the future of news
Gigaom: “And that’s when I realized that the future of media is being split into two streams: one that consists of raw news that comes like a torrent from sources ...
Trevor Cook - Corporate Engagement - 7:31 a.m. Saturday 29th November 2008
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3 days, 23 hours ago Twitter is the fastest way to get the news
Techcrunch: “Twitter is emerging as a major force in breaking news. But some people disagree. Today we saw yet another illustration, when people in Mumbai got the word of terrorist ...
Trevor Cook - Corporate Engagement - 11:09 a.m. Friday 28th November 2008
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5 days, 5 hours ago Web 2.0 in just under five minutes
This is a slightly revised and cleaned up version of the video that was featured on YouTube in February 2007 and was enormously popular especially with presenters at conferences.
Trevor Cook - Corporate Engagement - 5:19 a.m. Thursday 27th November 2008
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The future of personal blogs
Most blogs fail. No surprise there most things fail. Blogs fail in two important ways: their owners give up, just can’t be bothered their owners get despondent because their blog ...
Trevor Cook - Corporate Engagement - 4:49 a.m. Thursday 27th November 2008
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5 days, 17 hours ago Talking about Coveritlive
Here I am talking into Stephen Quinn’s video phone after the conference today (see below) about Coveritlive which he posted direct to his qik site from his phone. All kinda ...
Trevor Cook - Corporate Engagement - 4:57 p.m. Wednesday 26th November 2008
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1 week ago The horror of media releases
They are formulaic, template-driven, often lack an actual story idea, lack substantiation for their claims, use ludicrous descriptors (exciting, best, first, fun etc) and yet the industry (and those horrible ...
Trevor Cook - Corporate Engagement - 9:13 a.m. Tuesday 25th November 2008
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We’re all ‘experts’ online
Perhaps, we need a government agency to vet these claims and prosecute a few for false and misleading advertising: While looking at bios on Twitter and on several blogs, I’ve ...
Trevor Cook - Corporate Engagement - 8:55 a.m. Tuesday 25th November 2008
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Session notes: Online social networking and business collaboration conference
This conference is being held yesterday and today in Sydney with many of the hardy little band of Australian web 2.0 promoters on the panels. You can follow it on ...
Trevor Cook - Corporate Engagement - 8:47 a.m. Tuesday 25th November 2008
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